Masters Theses


Cui Zou

Keywords and Phrases

Continuous improvement; Mobile commerce; Quality management; Shopping; Supply chain management; Walking


Many researchers agree that supply chain management is at the root of addressing customer values and increasing customer satisfaction. However, in reality the route to accomplishing these goals is not so clearly defined. The studies herein attempt to shed some insight on a special perspective to bridge the gap between supply chain and customer experience. The ideas behind these studies explore the notion that customer experience can be impacted by a vast spectrum of factors from suppliers to even the specific mobile commerce (m-commerce) tools they use.

To gain insight into the supplier dimension of the supply chain, a survey was conducted to examine quality professionals' familiarity with quality management tools, their organizations' quality assurance programs, as well as training for their suppliers. For the m-commerce aspect, a between-subject experiment was delivered to explore the relationship between physical mobility and consumer behavior and experiences. The results of these studies show that quality training offered to suppliers enable significant quality increase, significant time saving benefits, and significant financial benefits in the organizations that use these suppliers. Also, the quality increase and time saving in supply chain are usually positively correlated to better customer experience. They also show that walking, or mobility, while shopping increases the time spent on a specific shopping task, which in turn, influences the customer experience--Abstract, page iv.


Elrod, Cassie, 1979-
Stanley, Sarah M.

Committee Member(s)

Twyman, Nathan


Business and Information Technology

Degree Name

M.S. in Information Science and Technology


Missouri University of Science and Technology

Publication Date

Summer 2016

Journal article titles appearing in thesis/dissertation

  • Quality’s impact on the supply chain: A supplier to customer view
  • Shopping on the go: How walking influences mobile shopping performance


ix, 47 pages

Note about bibliography

Includes bibliographical references.


© 2016 Cui Zou, All rights reserved.

Document Type

Thesis - Open Access

File Type




Subject Headings

Mobile commerce
Consumer behavior
Business logistics -- Management
Business logistics -- Decision making

Thesis Number

T 10991

Electronic OCLC #