Pervasive Innovation: Taking Innovation Throughout the Organization

Bonnie Bachman, Missouri University of Science and Technology
Stephen O. Bozzone

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One of the fundamental tenets of management is that human capital can provide an essential competitive advantage for a business. Pervasive innovation (PI) is a process that blends strategy, structure, process, and culture to elevate product development to new heights and can provide a critical advantage. PI also encompasses new paradigms, practices, methods, and applications that support an environment of creativity and innovation that cuts across organization boundaries, both internal and external boundaries. Pervasive innovation guides the team through the ideation stage to implementation by leveraging the greater collective knowledge of the entire organization. This collaborative approach ensures that the organization is solving the right customer problems by providing the right solutions. Innovation on a collaborative scale has a need to be repeatable, teachable, deployable, manageable, and reliable [1]. Can the management of innovation that includes the four elements of strategy, structure, process, and culture lead to a pervasiveness that provides long-term benefits and impact innovations?