Analysis of Sustainability-Related Web Content for General and Medical Plastics Packaging Firm
The purpose of this study is to determine how plastic packaging companies define sustainability, sustainable practices, and other information related to sustainability on their website. There are two research questions this study intends to answer. First, how do such companies define sustainability or sustainable practices, and second, what persuasive appeals are used to communicate sustainable practices to their audiences via a company website?
Bashyal, S., & Bachman, B. (2013). Analysis of Sustainability-Related Web Content for General and Medical Plastics Packaging Firm. Proceedings of the 71st Annual Technical Conference and Exhibition of the Society of Plastics Engineers (2013, Cincinnati, OH), 1, pp. 334-339. Society of Plastics Engineers.
71st Annual Technical Conference and Exhibition of the Society of Plastics Engineers, ANTEC 2013 (2013: Apr. 22-24, Cincinnati, OH)
Keywords and Phrases
Functional polymers; Industry; Plastic products; Websites, Medical plastics; Plastic packaging; Research questions; Sustainable practices; Web content, Sustainable development
International Standard Book Number (ISBN)
Article - Conference proceedings
© 2013 Society of Plastics Engineers, All rights reserved.
01 Apr 2013