Title

Analysis of Sustainability-Related Web Content for General and Medical Plastics Packaging Firm

Abstract

The purpose of this study is to determine how plastic packaging companies define sustainability, sustainable practices, and other information related to sustainability on their website. There are two research questions this study intends to answer. First, how do such companies define sustainability or sustainable practices, and second, what persuasive appeals are used to communicate sustainable practices to their audiences via a company website?

Meeting Name

71st Annual Technical Conference and Exhibition of the Society of Plastics Engineers, ANTEC 2013 (2013: Apr. 22-24, Cincinnati, OH)

Department(s)

Economics

Keywords and Phrases

Functional polymers; Industry; Plastic products; Websites, Medical plastics; Plastic packaging; Research questions; Sustainable practices; Web content, Sustainable development

International Standard Book Number (ISBN)

978-163266530-0

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2013 Society of Plastics Engineers, All rights reserved.

Publication Date

01 Apr 2013

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