The term innovation is one of the most misused and poorly defined terms when discussing economic growth and development. Innovation typically has a modifier in front to distinguish varying levels of value delivered and the impact to the market and some cases the world. ConradWai, CEO of Jump Ventures, defines three types of innovation: Sustaining Innovations maintain or grow market share, improve profit by gaining efficiencies and reducing costs, and often are seen as incremental improvements. The end goal for any sort of innovation pursuit is to create value. By creating something of value one hopes to attract a buyer and make a profit. Value is a two sided coin: both sides are important and each side is dependent on the other. The sides of the coin are the producer and the consumer. Disruptive Innovations are where the product or service propagates shock waves through market, changing producer and consumer behavior, and rendering existing solutions obsolete. Plastics as a whole are considered an example of a disruptive innovation.



Keywords and Phrases

Disruptive innovations; Economic growths; Incremental improvements; Managing innovation; Market share; Reducing costs; Types of innovations, Competition; Economics; Profitability, Commerce

International Standard Serial Number (ISSN)


Document Type

Article - Journal

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Final Version

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© 2013 Wiley-Blackwell, All rights reserved.

Publication Date

01 Mar 2013

Included in

Economics Commons