Abstract
Despite rising interest in residential photovoltaics (PV), the percentage of homeowners who have installed them remains low. This study seeks to understand systematic behavioral differences between PV adopters and PV considerers. PV considerers have talked to an installer but have not yet installed PV. Our results suggest that, compared to adopters, considerers have a lower degree of risk aversion, higher scores in terms of pro-environmental norms, and higher levels of novelty seeking and independent decision making.
Recommended Citation
Fikru, M. (2021). Residential Photovoltaics Adopters versus Considerers in the United States. Energy Research Letters, 4(4) Elsevier.
The definitive version is available at https://doi.org/10.46557/001c.28129
Department(s)
Economics
Keywords and Phrases
Risk aversion; Novelty seeking; Economics of PV
Document Type
Article - Journal
Document Version
Final Version
File Type
text
Language(s)
English
Rights
© 2021 The Author, All rights reserved.
Creative Commons Licensing
This work is licensed under a Creative Commons Attribution-Noncommercial 4.0 License
Publication Date
23 Sep 2021
