Discourse plays a central role in organizing vision and computerization movement perspectives on IT innovation diffusion. While we know that different actors within a community contribute to the discourse, we know relatively little about the roles different actors play in diffusing different types of IT innovations. Our study investigates vendor versus adopter roles in social media and big data diffusion. We conceptualize the difference between the two IT innovations in terms of their decentralizability, i.e., extent to which decision rights pertinent to adoption of an organizational innovation can be decentralized. Based on this concept, we hypothesized: (1) adopters would contribute more to discourse about the more decentralizable social media and influence its diffusion more than would vendors; (2) vendors would contribute more to discourse about the less decentralizable big data and influence its diffusion more than would adopters. Empirical evidence largely supported these hypotheses.
Miranda, S., Kim, I., & Wang, D. D. (2015). Whose Talk is Walked? IT Decentralizability, Vendor versus Adopter Discourse, and the Diffusion of Social Media versus Big Data. 36th Proceedings of the International Conference on Information Systems (2015, Fort Worth, TX), 5, pp. 3639-3660. Association for Information Systems (AIS).
36th International Conference on Information Systems, ICIS 2015 (2015: Dec. 13-16, Fort Worth, TX)
Business and Information Technology
Keywords and Phrases
Diffusion; Discourse; Decentralization
Article - Conference proceedings
16 Dec 2015