Title

Framing Group Norms in Virtual Communities

Abstract

Organizations have started to realize the economic value of virtual communities. Unfortunately, traditional management methods of control do not work on virtual communities. Often, group norms are the principal method of virtual community governance. However, it is not clear how group norms are formed in virtual communities, and how managers can shape norm evolution. This research in progress paper presents our initial analysis of norm formation in virtual communities. We use framing analysis on two virtual communities focused on recreational drug use to explain how managers of virtual communities construct, and community members interpret frames to develop group norms.

Meeting Name

19th Americas Conference on Information Systems - Hyperconnected World: Anything, Anywhere, Anytime, AMCIS 2013 (2013: Aug. 15-17, Chicago, IL)

Department(s)

Business and Information Technology

Keywords and Phrases

Framing analysis; Group norms; Virtual communities

International Standard Book Number (ISBN)

978-162993394-8

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2013 Association for Information Systems (AIS), All rights reserved.

Publication Date

17 Aug 2013

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