To Believe or Not to Believe a Call to Action: An Empirical Investigation of Source Credibility
How well can individuals detect deception from information sources? This study examines consumer evaluations of a real CRM product brochure and a fraudulent one that imitates it. The forged brochure contains malicious manipulations designed to decrease trust in the product and oversell the abilities of the CRM system. This study seeks to see how manipulations of the material are perceived by the individuals and how that impacts their willingness to believe the source credibility of a message.
Claybaugh, C. C. (2015). To Believe or Not to Believe a Call to Action: An Empirical Investigation of Source Credibility. Lecture Notes in Computer Science, 9191, pp. 53-63. Springer Verlag.
The definitive version is available at https://doi.org/10.1007/978-3-319-20895-4_6
2nd International Conference on HCI in Business, HCIB 2015 (2015: Aug. 2-7, Los Angeles, CA)
Business and Information Technology
Keywords and Phrases
Artificial intelligence; Computers; Consumer evaluation; CRM systems; Deception; Empirical investigation; Information sources; Media assurance; Source credibilities; Trust; Human computer interaction
International Standard Book Number (ISBN)
International Standard Serial Number (ISSN)
Article - Conference proceedings
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01 Aug 2015