Title

The Impact of Security Cues on User Perceived Security in E-Commerce

Abstract

Users are expected to assess the level of security of e-commerce websites before conducting online transactions. In this research, we examine user assessment of security of e-commerce web pages based on cues presented on the web pages. A pilot study was conducted in which each subject assessed six e-commerce web pages with varying cues (i.e., HTTP vs. HTTPS, fraudulent vs. authentic URL, padlocks beside fields), and the findings are reported.

Meeting Name

4th International Conference on Human Aspects of Information Security, Privacy, and Trust, HAS 2016 (2016: Jul. 17-22, Toronto, Canada)

Department(s)

Business and Information Technology

Second Department

Computer Science

Comments

This research is supported by National Science Foundation grant CNS/1537538 and the Laboratory for Information Technology at Missouri University of Science and Technology.

Keywords and Phrases

Commerce; Computer privacy; Electronic commerce; HTTP; Security of data; Websites; Cyber security; E-commerce websites; Online transaction; Perceived securities; Pilot studies; Security cues; Human computer interaction; Cybersecurity; E-commerce; Information security

International Standard Book Number (ISBN)

978-3-319-39380-3

International Standard Serial Number (ISSN)

0302-9743; 1611-3349

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2016 Springer Verlag, All rights reserved.

Publication Date

01 Jul 2016

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