The Impact of Security Cues on User Perceived Security in E-Commerce
Users are expected to assess the level of security of e-commerce websites before conducting online transactions. In this research, we examine user assessment of security of e-commerce web pages based on cues presented on the web pages. A pilot study was conducted in which each subject assessed six e-commerce web pages with varying cues (i.e., HTTP vs. HTTPS, fraudulent vs. authentic URL, padlocks beside fields), and the findings are reported.
Smith, S. N., Nah, F. F., & Cheng, M. X. (2016). The Impact of Security Cues on User Perceived Security in E-Commerce. Lecture Notes in Computer Science, 9750, pp. 164-173. Springer Verlag.
The definitive version is available at https://doi.org/10.1007/978-3-319-39381-0_15
4th International Conference on Human Aspects of Information Security, Privacy, and Trust, HAS 2016 (2016: Jul. 17-22, Toronto, Canada)
Business and Information Technology
Keywords and Phrases
Commerce; Computer privacy; Electronic commerce; HTTP; Security of data; Websites; Cyber security; E-commerce websites; Online transaction; Perceived securities; Pilot studies; Security cues; Human computer interaction; Cybersecurity; E-commerce; Information security
International Standard Book Number (ISBN)
International Standard Serial Number (ISSN)
Article - Conference proceedings
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01 Jul 2016