A Qualitative Investigation on Consumer Trust in Mobile Commerce
Abstract
Mobile commerce represents a significant development in e-commerce, offering accessibility, ubiquity, mobility, and localisation to users. Despite the potential of mobile commerce, trust is a major obstacle in its adoption and development. Many consumers feel uncomfortable with the idea of conducting commerce over wireless, hand-held devices. The focus of this research is to understand trust in mobile commerce and to identify factors that are important for trust development. The research builds on Siau and Shen's framework which depicts two key factors influencing trust in mobile commerce. This research not only validates and expands on the existing framework, but also provides an expanded conceptual model for future research.
Recommended Citation
Siau, K., Sheng, H., Nah, F. F., & Davis, S. (2004). A Qualitative Investigation on Consumer Trust in Mobile Commerce. International Journal of Electronic Business Inderscience.
The definitive version is available at https://doi.org/10.1504/IJEB.2004.005143
Department(s)
Business and Information Technology
Keywords and Phrases
Consumer Trust; E-Commerce; Empirical Study; M-Commerce; Electronic commerce; Mobile commerce
International Standard Serial Number (ISSN)
1470-6067
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2004 Inderscience, All rights reserved.
Publication Date
01 Jan 2004
