Shifting Media, Shifting Paradigms, and the Growing Utility of Narrative as Metaphor
Clarifying distinctions between orality and literacy enables exploration of the premise that media influence paradigm development in rhetorical theory. Persistent biases engendered by writing‐based cognition, especially those surrounding the propositional rhetoric of correct reasongiving, create resistance to the practical development of a storytelling approach to speechmaking, and thus delay acceptance of a narrative paradigm. Narrative's phenomenal rhetoric is argued to transcend mediation: Its utility as archetypal metaphor in speech and criticism is patent when weighed in terms of electronic media and their ties to purely oralist antecedents. The implications are considered and the essay concludes by comparing the presently shifting media ratios to those of Hellenic Greece.
Haynes, W. L. (1989). Shifting Media, Shifting Paradigms, and the Growing Utility of Narrative as Metaphor. Communication Studies, 40(2), pp. 109-126. Routledge.
The definitive version is available at https://doi.org/10.1080/10510978909368261
Arts, Languages, and Philosophy
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© 1990 Routledge, All rights reserved.
01 Jan 1989