Title

Measurement of Headlight Form Preference Using a Choice Based Conjoint Analysis

Abstract

The measurement and understanding of user aesthetic preference for form is a critical element to the product development process and has been a design challenge for many years. In this article preference is represented in a utility function directly related to the engineering representation for the automobile headlight. A method is proposed to solicit and measure customer preferences for shape of the automobile headlight using a choice task on a main-effects conjoint survey design to discover and design the most preferred shape.

Department(s)

Mechanical and Aerospace Engineering

Keywords and Phrases

Aesthetic; Automobile Headlight; Conjoint Analysis

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2007 American Society of Mechanical Engineers (ASME), All rights reserved.

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