Measurement of Headlight Form Preference Using a Choice Based Conjoint Analysis
The measurement and understanding of user aesthetic preference for form is a critical element to the product development process and has been a design challenge for many years. In this article preference is represented in a utility function directly related to the engineering representation for the automobile headlight. A method is proposed to solicit and measure customer preferences for shape of the automobile headlight using a choice task on a main-effects conjoint survey design to discover and design the most preferred shape.
S. Swamy et al., "Measurement of Headlight Form Preference Using a Choice Based Conjoint Analysis," ASME Design Engineering Technical Conferences: Design Theory and Methodology Conference, American Society of Mechanical Engineers (ASME), Jan 2007.
Mechanical and Aerospace Engineering
Keywords and Phrases
Aesthetic; Automobile Headlight; Conjoint Analysis
Article - Conference proceedings
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