"This research studied the structure of the social network of the video blogger community on YouTube. It analyzed the social network structure of friends and subscribers of the 187 video bloggers on YouTube and calculated the social network measures. This thesis compares the results to the structure described by Warmbrodt et al. in 2007 and explains the reasons for the distinctions. The number of video bloggers has increased enormously, and the form of their interactions has changed. As a result, the video blogger social network has evolved from a core/periphery structure to one that is centralized. This indicates that the video blogger community on YouTube presently revolves around few central people in the network--Abstract, page iii.
Hilgers, Michael Gene
Hall, Richard H.
Business and Information Technology
M.S. in Information Science and Technology
Missouri University of Science and Technology
viii, 61 pages
© 2011 Anusha Mogallapu, All rights reserved.
Thesis - Open Access
Library of Congress Subject Headings
Blogs -- Social aspects
YouTube (Electronic resource)
Print OCLC #
Electronic OCLC #
Link to Catalog Record
Mogallapu, Anusha, "Social network analysis of the video bloggers' community in YouTube" (2011). Masters Theses. 4879.