Masters Theses

Abstract

"This research studied the structure of the social network of the video blogger community on YouTube. It analyzed the social network structure of friends and subscribers of the 187 video bloggers on YouTube and calculated the social network measures. This thesis compares the results to the structure described by Warmbrodt et al. in 2007 and explains the reasons for the distinctions. The number of video bloggers has increased enormously, and the form of their interactions has changed. As a result, the video blogger social network has evolved from a core/periphery structure to one that is centralized. This indicates that the video blogger community on YouTube presently revolves around few central people in the network--Abstract, page iii.

Advisor(s)

Sheng, Hong

Committee Member(s)

Hilgers, Michael Gene
Hall, Richard H.

Department(s)

Business and Information Technology

Degree Name

M.S. in Information Science and Technology

Publisher

Missouri University of Science and Technology

Publication Date

Spring 2011

Pagination

viii, 61 pages

Rights

© 2011 Anusha Mogallapu, All rights reserved.

Document Type

Thesis - Open Access

File Type

text

Language

English

Library of Congress Subject Headings

Blogs -- Social aspects
Internet videos
Social networks
YouTube (Electronic resource)

Thesis Number

T 9845

Print OCLC #

785154308

Electronic OCLC #

697300265

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