Evaluating product planning projects using real options
Keywords and Phrases
Product roadmap planning; Product platform
"In this paper, we build a comprehensive methodology to evaluate the strategic product roadmap plan using real options analysis. We view the strategic product roadmap as consisting of two phases: (1) Platform development Phase (2) Post platform-development phase."--Abstract, leaf 2.
Engineering Management and Systems Engineering
M.S. in Engineering Management
University of Missouri--Rolla
viii, 47 leaves
© 2004 Prasenjit Shil, All rights reserved.
Thesis - Citation
Library of Congress Subject Headings
Product management -- Decision-making
New products -- Decision-making
New products -- Management
Print OCLC #
Link to Catalog Record
Full-text not available: Request this publication directly from Missouri S&T Library or contact your local library.http://laurel.lso.missouri.edu/record=b5286365~S5
Shil, Prasenjit, "Evaluating product planning projects using real options" (2004). Masters Theses. 2655.