Title

The Antecedents of M-commerce Adoption

Abstract

The growth of Internet shopping has been attributed to rapid advances in technology and other influences such as convenience. We empirically investigate the relationship between demographics, ease of use, convenience, usefulness and enjoyment and intention to use m-commerce and attitude toward m-commerce. Two studies were conducted where a student and a non student sample was used. Data analysis revealed age, gender and educational level of customers do not play a role in influencing intention to use m-commerce. However, convenience, ease of use, usefulness and enjoyment all play a role in the customer's intention to use m-commerce.

Department(s)

Business and Information Technology

Keywords and Phrases

Data Analysis; Demographics; Growth; M-Commerce

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2006 Allied Academies, All rights reserved.


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