The Antecedents of M-commerce Adoption
The growth of Internet shopping has been attributed to rapid advances in technology and other influences such as convenience. We empirically investigate the relationship between demographics, ease of use, convenience, usefulness and enjoyment and intention to use m-commerce and attitude toward m-commerce. Two studies were conducted where a student and a non student sample was used. Data analysis revealed age, gender and educational level of customers do not play a role in influencing intention to use m-commerce. However, convenience, ease of use, usefulness and enjoyment all play a role in the customer's intention to use m-commerce.
Kalliny, M., & Minor, M. S. (2006). The Antecedents of M-commerce Adoption. Journal of Strategic E-Commerce.
Business and Information Technology
Keywords and Phrases
Data Analysis; Demographics; Growth; M-Commerce
Article - Journal
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