Abstract
The growth of Internet shopping has been attributed to rapid advances in technology and other influences such as convenience. We empirically investigate the relationship between demographics, ease of use, convenience, usefulness and enjoyment and intention to use m-commerce and attitude toward m-commerce. Two studies were conducted where a student and a non student sample was used. Data analysis revealed age, gender and educational level of customers do not play a role in influencing intention to use m-commerce. However, convenience, ease of use, usefulness and enjoyment all play a role in the customer's intention to use m-commerce.
Recommended Citation
Kalliny, M., & Minor, M. S. (2006). The Antecedents of M-Commerce Adoption. Journal of Strategic E-Commerce, 4(2), pp. 81-99. Allied Academies.
Department(s)
Business and Information Technology
Keywords and Phrases
Data Analysis; Demographics; Growth; M-Commerce
Document Type
Article - Journal
Document Version
Final Version
File Type
text
Language(s)
English
Rights
© 2006 Allied Academies, All rights reserved.
Publication Date
01 Jan 2006
