Abstract

There are many good articles on various forecasting models. There is consensus that no single diffusion model is best for every situation. Experts in the field have asked for studies to provide empirical-based guidelines for recommending when various models should be used. This research investigates multiple diffusion models and provides recommendations for which diffusion models are appropriate for radical and really new products and services before the launch of the innovation.

Department(s)

Business and Information Technology

Library of Congress Subject Headings

Consumer behavior
Consumption (Economics)
Forecasting
Marketing

Document Type

Article - Journal

Document Version

Final Version

File Type

text

Language(s)

English

Rights

© 2007 Journal of Global Business Management, All rights reserved.


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