There are many good articles on various forecasting models. There is consensus that no single diffusion model is best for every situation. Experts in the field have asked for studies to provide empirical-based guidelines for recommending when various models should be used. This research investigates multiple diffusion models and provides recommendations for which diffusion models are appropriate for radical and really new products and services before the launch of the innovation.
Calantone, R., & Gentry, L. (2007). Forecasting Consumer Adoption of Technological Innovation: Choosing the Appropriate Diffusion Models for New Products and Services before Launch. Journal of Global Business Management.
Business and Information Technology
Keywords and Phrases
Consumer behavior; Consumption (Economics); Forecasting; Marketing
Article - Journal
© 2007 Journal of Global Business Management, All rights reserved.