Title

A Perfect Storm: A Case Study Analysis of the Clinton and Trump Campaign

Presenter Information

Elisabeth DeStefano

Department

Art, Languages, and Philosophy

Major

Electrical Engineering

Research Advisor

Robertson, Terry A.

Advisor's Department

Art, Languages, and Philosophy

Funding Source

FYRE Grant

Abstract

Not unlike the causes of a mass meteorological event several factors played into the “perfect storm” that allowed Donald J. Trump to defeat Hillary Rodham-Clinton in the 2016 presidential campaign. This multi-pronged case study evaluates these factors. First, a content analysis of the television advertising developed by the Clinton and Trump campaigns is evaluated. Next, the newspaper stories from the nation’s five largest newspapers were explored to determine the framing and agenda setting developed by the media. Finally, the study looks at the effects of the last Trump/Clinton debate held on October 28, 2016. Results suggest that the culmination of all three of these media artifacts led to Trump’s victory.

Biography

Elisabeth DeStefano is an electrical engineering major who is in her freshman year of study from Diamondhead, Mississippi. She has received first place in the state of Mississippi for the National Beta Club’s oratorical competition and has worked on several FIRST robotics teams not only as a team member, but now as a mentor to many. She is a member of the Kappa Delta sorority as well as serving as the public relations chair for the FIRST alumni association at Missouri S&T.

Research Category

Engineering

Presentation Type

Poster Presentation

Document Type

Poster

Location

Upper Atrium/Hall

Start Date

4-11-2017 1:00 PM

End Date

4-11-2017 3:00 PM

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Apr 11th, 1:00 PM Apr 11th, 3:00 PM

A Perfect Storm: A Case Study Analysis of the Clinton and Trump Campaign

Upper Atrium/Hall

Not unlike the causes of a mass meteorological event several factors played into the “perfect storm” that allowed Donald J. Trump to defeat Hillary Rodham-Clinton in the 2016 presidential campaign. This multi-pronged case study evaluates these factors. First, a content analysis of the television advertising developed by the Clinton and Trump campaigns is evaluated. Next, the newspaper stories from the nation’s five largest newspapers were explored to determine the framing and agenda setting developed by the media. Finally, the study looks at the effects of the last Trump/Clinton debate held on October 28, 2016. Results suggest that the culmination of all three of these media artifacts led to Trump’s victory.