Title

Enterprise Mobility Strategy: How Marketing Factors Improve Customer Relationship Management

Presenter Information

Montana Long

Department

Business and Information Technology

Major

Information Science and Technology

Research Advisor

Lea, Bih-Ru

Advisor's Department

Business and Information Technology

Funding Source

Opportunity for Undergraduate Research (OURE); Center for Enterprise Resource Planning (ERP)

Abstract

The purpose of this research is to utilize the findings from the researcher’s previous OURE research project, Influential Factors in an Enterprise Mobility Strategy, to create actionable decision models and strategies in the area of customer relationship management. The model that will be formed over the course of this project should help a company create or improve their enterprise mobile strategy. An Enterprise Mobile Strategy is the application of mobile devices and wireless technology to enable communication, information access, and business transaction from any device, from anyone, from anywhere, at any time. The overall plan for this project will be to craft strategies and decision models in the areas of customer relationship management. Those strategies with then be used to create and deploy mobile prototypes that can be analyzed. Finally, the findings will be compared those from the researcher’s initial research findings.

Biography

Montana Long is a sophomore in Information Science and Technology. She plans to graduate from Missouri University of Science and Technology with minors in Business Management, Marketing, and Enterprise Resource Planning. Montana works with New Student Programs as a Student Success Coach, and for the Center for Enterprise Resource Planning as a Student Research Assistant. She is an active participant in Residential Hall Government, intramurals, and Christian Campus Fellowship.

Research Category

Social Sciences

Presentation Type

OURE Fellows Proposal Oral Applicant

Document Type

Presentation

Award

Fellows 14-15 Awarded

Location

Turner Room

Presentation Date

16 Apr 2014, 2:40 pm - 3:00 pm

This document is currently not available here.

Share

COinS
 
Apr 16th, 2:40 PM Apr 16th, 3:00 PM

Enterprise Mobility Strategy: How Marketing Factors Improve Customer Relationship Management

Turner Room

The purpose of this research is to utilize the findings from the researcher’s previous OURE research project, Influential Factors in an Enterprise Mobility Strategy, to create actionable decision models and strategies in the area of customer relationship management. The model that will be formed over the course of this project should help a company create or improve their enterprise mobile strategy. An Enterprise Mobile Strategy is the application of mobile devices and wireless technology to enable communication, information access, and business transaction from any device, from anyone, from anywhere, at any time. The overall plan for this project will be to craft strategies and decision models in the areas of customer relationship management. Those strategies with then be used to create and deploy mobile prototypes that can be analyzed. Finally, the findings will be compared those from the researcher’s initial research findings.