Title

From Frontier Town to America's Playground: 50 Years of Promotion by the Las Vegas Nevada Chamber of Commerce

Presenter Information

Mary Frey

Department

History and Political Science

Major

History

Research Advisor

Gragg, Larry Dale, 1950-

Advisor's Department

History and Political Science

Funding Source

Missouri S& T Opportunities for Undergraduate Research Experiences (OURE) Program

Abstract

In less than fifty years from its founding, Las Vegas, Nevada transformed from a small stop on a major railway to a booming metropolis known as a fun getaway with beautiful sights, quick marriages, and legal gambling. This was all possible through the work of the Las Vegas Nevada Chamber of Commerce, particularly its leading members Walter Bracken and Maxwell Kelch and its hired advertising agency Steve Hannagan and Associates. These men worked first to build Las Vegas and make it known around the country, and then to brand it, make it readily recognizable, in order to draw thousands of tourists.

Biography

Mary is a senior in the Department of History and Political Science. She is also working on a minor in German. She will be attending University College Dublin in the fall to earn a Masters in Archaeology. She greatly enjoyed working on this project with Dr. Gragg and hopes to work with him again in the future.

Research Category

Arts and Humanities

Presentation Type

Poster Presentation

Document Type

Poster

Award

Arts and humanities poster session: Second place

Location

Upper Atrium/Hallway

Presentation Date

03 Apr 2013, 9:00 am - 11:45 am

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Apr 3rd, 9:00 AM Apr 3rd, 11:45 AM

From Frontier Town to America's Playground: 50 Years of Promotion by the Las Vegas Nevada Chamber of Commerce

Upper Atrium/Hallway

In less than fifty years from its founding, Las Vegas, Nevada transformed from a small stop on a major railway to a booming metropolis known as a fun getaway with beautiful sights, quick marriages, and legal gambling. This was all possible through the work of the Las Vegas Nevada Chamber of Commerce, particularly its leading members Walter Bracken and Maxwell Kelch and its hired advertising agency Steve Hannagan and Associates. These men worked first to build Las Vegas and make it known around the country, and then to brand it, make it readily recognizable, in order to draw thousands of tourists.