The Effect of Media Richness and Gender on Learning Information on Electric Drive Vehicles
Department
Business and Information Technology
Major
Information Science and Technology
Research Advisor
Hall, Richard H.
Advisor's Department
Business and Information Technology
Funding Source
United States Department of Energy
Abstract
The purpose of this research is to assess the optimal media richness level for learning information on electric drive vehicles (EDV). An EDV lesson will be taught to students using one of three media richnesses levels, consistent with Daft and Lengel’s Media Richness Theory (1986). Students will be tested over the material and administered a subjective questionnaire assessing other cognitive and affective dimensions. A series of analyses will be carried out to examine the impact of media richness, gender, and their interaction. This research is part of a comprehensive project on EDV training, education, and dissemination, supported by a two million dollar grant from the U.S. Department of Energy. The findings will have implications for development of educational, training, and marketing media for the project.
Biography
After earning her associates in science at the Missouri Academy of Science, Mathematics, and Computing, Ashley enrolled in the Information Science and Technology program at Missouri S&T. There she continued to excel at her studies, earning departmental awards for leadership and outstanding achievement. In her junior year, she began to uncover research opportunities in her field and earned an undergraduate research position at the Center for Technology Enhanced Learning. Since then, her passion for research has only continued to grow. She plans to pursue graduate education in human-computer interaction and hopes to one day become a professor at an established research university.
Research Category
Research Proposals
Presentation Type
Poster Presentation
Document Type
Poster
Location
Upper Atrium/Hallway
Presentation Date
07 Apr 2010, 9:00 am - 11:45 am
The Effect of Media Richness and Gender on Learning Information on Electric Drive Vehicles
Upper Atrium/Hallway
The purpose of this research is to assess the optimal media richness level for learning information on electric drive vehicles (EDV). An EDV lesson will be taught to students using one of three media richnesses levels, consistent with Daft and Lengel’s Media Richness Theory (1986). Students will be tested over the material and administered a subjective questionnaire assessing other cognitive and affective dimensions. A series of analyses will be carried out to examine the impact of media richness, gender, and their interaction. This research is part of a comprehensive project on EDV training, education, and dissemination, supported by a two million dollar grant from the U.S. Department of Energy. The findings will have implications for development of educational, training, and marketing media for the project.
