Testing the Effects of E-mailed Personalized Feedback on Risky Alcohol Use among College Students


Objective: Although research utilizing the Internet to intervene with college student drinkers is growing, this study is the first to investigate the use of a theoretically-based and empirically supported personalized feedback form delivered via a single e-mail to college students. Method: Students (n=. 191) completed measures of their alcohol use, related consequences, and peer perceptions at baseline and 6. weeks after the intervention. Students were randomly assigned to receive either e-mailed personalized feedback or e-mailed generic feedback. Results: Students who received e-mailed personalized feedback reported consuming significantly fewer drinks in a given week, as well as a fewer number of days being drunk in the previous 30. days. They also exhibited a significant reduction in the number of days they perceived their peers to have drunk alcohol and in the amount of alcohol they perceived their peers to consume per drinking occasion. Conclusion: e-Mailed personalized feedback appears to help students become more aware of normative drinking behavior and reduce the quantity of alcohol they consume. Furthermore, e-mailed personalized feedback may be a cost-effective manner in which to intervene with college student drinkers.


Psychological Science

Keywords and Phrases

Alcohol, Adult; Alcohol Consumption; Article; College Student; Drinking; E-Mail; Feedback System; Female; Human; Major Clinical Study; Male; Peer Group, Alcohol; College Students; E-Mail; Personalized Feedback, Adolescent; Alcohol Drinking; Analysis of Variance; Binge Drinking; Electronic Mail; Feedback, Psychological; Female; Health Education; Health Knowledge, Attitudes, Practice; Humans; Internet; Male; Peer Group; Questionnaires; Risk-Taking; Students; Treatment Outcome; Alcohol; College Students; E-Mail; Personalized Feedback

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Article - Journal

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© 2013 Elsevier Limited, All rights reserved.

Publication Date

01 Jan 2013