An Affect Control Theory of Technology
Affect control theory is a theory of interaction that takes into account cultural meanings. Affect control research has previously considered interaction with technology, but there remains a lack of theorizing about inclusion of technology within the theory. This paper lays a foundation for an affect control theory of technology by addressing key assumptions, presenting an empirical foundation using a survey of sentiments toward technology, and analyzing those sentiments. (Contains 2 tables.)
Shank, D. B. (2010). An Affect Control Theory of Technology. Current Research in Social Psychology, 15(10) University of Iowa. Center for the Study of Group Processes.
Keywords and Phrases
Social Theories; Interpersonal Relationship; Interaction; Cultural Influences; Computer Uses in Education; Man Machine Systems; Observation; Affective Behavior
Article - Journal
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01 Sep 2010