Capturing Interactions in Design Preferences: A Colorful Study
Many engineering and marketing tools exist to help a designer optimize quantitative attributes of a product, such as height, weight, volume, or cost. However, these methods cannot effectively take into consideration attributes for which there is a significant interaction between the product attributes with respect to the consumer's preference, such as aesthetics. This research has begun the work of developing this necessary functional relationship for product attribute interactions and has created a methodology for further research. To accomplish this, this study considered consumer preference for product colors. Colors were represented by their red, green, and blue light components, and preference information for each of these attributes was gathered by presenting individuals with a small sample of colors, applied to backpacks, in a short choice survey.
H. Turner and S. D. Orsborn, "Capturing Interactions in Design Preferences: A Colorful Study," Proceedings of the 18th International Conferences on Engineering Design (2011, Copenhagen, Denmark), The Design Society, Aug 2011.
18th International Conference on Engineering Design -- Impacting Society Through Engineering Design, ICED11 (2011: Aug. 15-18, Copenhagen, Denmark)
Mechanical and Aerospace Engineering
Keywords and Phrases
Aesthetic Design; Blue Light; Consumer Preferences; Functional Relationship; Marketing Tools; Preference Information; Preference Modeling; Product Attributes; Product Color; Quantitative Attributes; Small Samples; Utility Functions
Article - Conference proceedings
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18 Aug 2011