Automatically Generating Form Concepts According to Consumer Preference: A Shape Grammar Implementation with Software Agents
Abstract
In new product development, quickly generating many concepts that a potential consumer prefers is a challenge. This paper presents the inaugural application of software agents implementing a shape grammar to generate product designs according to a utility function that represents consumer preference. The method is composed of three sub-processes: a shape grammar interpreter, an agent interpreter, and a utility investigator. These work together to explore the design space and can constrain product form designs according to a utility function that represents consumer design preference.
Recommended Citation
S. D. Orsborn and J. Cagan, "Automatically Generating Form Concepts According to Consumer Preference: A Shape Grammar Implementation with Software Agents," Proceedings of the International Design Engineering Technical Conferences and computers and Information in Engineering Conference (IDETC/CIE), American Society of Mechanical Engineers (ASME), Aug 2008.
The definitive version is available at https://doi.org/10.1115/DETC2008-49281
Department(s)
Mechanical and Aerospace Engineering
Keywords and Phrases
Consumer Preference; Product Designs; Shape Grammar; Utility Function
Document Type
Article - Conference proceedings
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2008 American Society of Mechanical Engineers (ASME), All rights reserved.
Publication Date
01 Aug 2008
