Social Network Analysis of Video Bloggers' Community

John Warmbrodt
Hong Sheng, Missouri University of Science and Technology
Richard H. Hall, Missouri University of Science and Technology

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Video blogs (or vlogs) have become increasingly popular in recent years. As the main motivation for vlogging is to interact with other vloggers, it is important to investigate the structure of the videobloggers' community and the interactions among vloggers. This research conducted a quantitative analysis using social network analysis. A list of personal vloggers was identified from VlogDIR and linking patters of vlogs were analyzed. The results suggest that video bloggers' community is highly decentralized and exhibits a core/periphery structure.