Title

Quest for the Happy Ending to Mass Effect 3: The Challenges of Cocreation with Consumers in a Post-Certeauian Age

Abstract

The controversy surrounding the ending of Mass Effect 3 serves as a case study of a company's rejection of cocreation with customers. The game designers and players battled for control of the aesthetic space of the game. The company failed to resolve their conflict effectively, allowing players to use social media to transform tactical action into strategic action. This case study has implications for technical communicators who increasingly are collaborating with users in cocreative relationships.

Department(s)

English and Technical Communication

Keywords and Phrases

Communication; Aesthetic spaces; Co-creation; Collaboration; Game designers; Management practices; Mass effects; nocv1; Social media; Technical communicators; Technical writing

International Standard Serial Number (ISSN)

1057-2252; 1542-7625

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2017 Association of Teachers of Technical Writing, All rights reserved.

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