Abstract
This study examines consumer preferences for renewable energy and carbon capture technologies through a choice experiment involving 1200 nationally representative respondents in the US. The analysis estimates willingness to pay (WTP) for increases in renewable energy content, carbon capture, and strategies for managing captured carbon, such as geological storage or industrial utilization. Results reveal a strong preference for low-emission electricity products, with WTP estimates ranging from $2.9 to $4.1 per month for a 10 % increase in renewable content and $0.50 to $2.3 for a 10 % increase in carbon capture. Respondents most preferred carbon capture and utilization for managing emissions, with a WTP ranging from $2 to close to $7 per month. Tax credits positively influenced preferences, while higher electricity bill increases led to aversion. These findings provide insights for policymakers crafting decarbonization strategies that balance clean energy adoption, carbon management, and affordability.
Recommended Citation
Ahmed, B. M., & Fikru, M. G. (2025). Evaluating Consumer Preference And Willingness To Pay For Low Emission Electricity: Evidence From A National Choice Experiment In The US. Energy Economics, 148 Elsevier.
The definitive version is available at https://doi.org/10.1016/j.eneco.2025.108650
Department(s)
Economics
Publication Status
Full Text Access
Keywords and Phrases
Carbon capture and storage; Discrete choice experiment; Energy transition; Renewable energy; Technology; Willingness to pay
International Standard Serial Number (ISSN)
0140-9883
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2025 Elsevier, All rights reserved.
Publication Date
01 Aug 2025
Comments
National Science Foundation, Grant 2308737