Doctoral Dissertations
Quantification of attribute driven product cannibalization induced by new product introduction
Abstract
"The need for studying the effects of cannibalization and its importance has been established in literature. It is especially important for marketing since an assessment of the anticipated cannibalization effect of a new product could help in deciding on a suitable time for new product introduction and promotion. However, quantitative measures that can be easily monitored and interpreted are not commonly available. This research on new product introduction discusses parametric measures to help identify and study the effects of cannibalization. Case studies are used to illustrate the parametric measures and observations on product cannibalization in a consumer beverage product"--Abstract, page iv.
Department(s)
Engineering Management and Systems Engineering
Degree Name
Ph. D. in Engineering Management
Publisher
University of Missouri--Rolla
Publication Date
Summer 2004
Pagination
xiv, 165 pages
Note about bibliography
Includes bibliographical references.
Rights
© 2004 Sundara Raghavan Srinivasan, All rights reserved.
Document Type
Dissertation - Citation
File Type
text
Language
English
Subject Headings
New products -- Management
Strategic planning
Product management
Thesis Number
T 8566
Print OCLC #
62090537
Link to Catalog Record
Full-text not available: Request this publication directly from Missouri S&T Library or contact your local library.
http://merlin.lib.umsystem.edu/record=b5371657~S5Recommended Citation
Srinivasan, Sundara Raghavan, "Quantification of attribute driven product cannibalization induced by new product introduction" (2004). Doctoral Dissertations. 1564.
https://scholarsmine.mst.edu/doctoral_dissertations/1564
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