Title

A Comparison of Economic Impact Measurement Techniques for a Tourism Special Event

Abstract

The Study's Purpose Was to Examine and Update the Research Methods and Measurement Issues Associated with Assessing the Economic Impact (EI) of an Extended Duration, Regional Tourism Event. Specifically Examined Were the Issues with the Implementation of EI Studies in Regard to Further Testing and Re-Verifying the Methods Used in (1) Measuring a Representative Sample from an Information-Seeking/sharing Web Site and Social Media Registration and Engagement Lists; (2) Comparing Locals and Nonlocals within a Region using Different Definition Techniques; (3) Examining the Impact of VFRs within the Local Markets; and (4) Comparing the Estimation of Purchasing within Versus Outside an Impact Area. Recommendations for Further Analysis and Implementation for EI Studies and the Management of Tourism Special Events Are Presented.

Department(s)

Business and Information Technology

Keywords and Phrases

economic impact; measurement techniques; regional fair; special events

International Standard Serial Number (ISSN)

1552-6763; 0047-2875

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2023 SAGE Publications, All rights reserved.

Publication Date

01 May 2017

 
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