Role of Social Media in Public Accounting Firms
Social media has been widely used for both professional and personal communications. Businesses recognize the importance of social media and are using them to fulfill various business objectives. In this paper, we focus on analyzing the business objectives of public accounting firms that have both a firm-wide main page and a career page on Facebook. More specifically, we compare the business objectives they are achieving with their firm-wide main pages versus career pages. We not only find differences in the objectives that are being achieved, but also identify other objectives that are not actively being pursued on either page but may be considered in the future.
Eschenbrenner, B., Nah, F. F., & Lu, Z. (2018). Role of Social Media in Public Accounting Firms. Lecture Notes in Computer Science, 10923, pp. 455-464.
The definitive version is available at https://doi.org/10.1007/978-3-319-91716-0_36
5th International Conference on HCI in Business, Government, and Organizations, HCIBGO 2018 (2018: Jul. 15-20, Las Vegas, NV)
Business and Information Technology
Keywords and Phrases
Artificial intelligence; Computer science; Computers; Business objectives; Facebook; Public accounting; Social media; Social networking (online); Public accounting firms
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