Researchers have continued to study green consumer demographics with mixed results. The relevant literature since 1998 (the last review) was summarized to determine what demographics seemed to impact environmental purchasing. The greatest consistency was found for gender with women more likely to exhibit green behaviors. This research article analyzed survey responses to determine the environmentally friendly behaviors of consumers and their relationships to demographics. Several demographics were found to be related to a number of specific environmentally friendly behaviors, more than in prior research. The authors concluded that using specific behaviors, in contrast to general statements or attitudes, may be more sensitive to the effects of demographics.
Fisher, C., Bashyal, S., & Bachman, B. (2012). Demographic Impacts on Environmentally Friendly Purchase Behaviors. Journal of Targeting, Measurement and Analysis for Marketing, 20(3-4), pp. 172-184. Macmillan Publishers Ltd..
The definitive version is available at https://doi.org/10.1057/jt.2012.13
Business and Information Technology
Keywords and Phrases
Demographics; Environmental Marketing; Environmentally Friendly Behaviors; Green Marketing
International Standard Serial Number (ISSN)
Article - Journal
© 2012 Macmillan Publishers Ltd., All rights reserved.
01 Sep 2012