Why Do Users Participate in Online Communities? the Effect of Motivational Affordances, Comments, and Peer Contribution on Continuance


Online communities are increasingly being used by technical professionals and aspirants to access information and knowledge, discuss and share experiences, and collaborate in solving problems. Recently, the application of gamification in non-game contexts has attracted the attention of both practitioners and researchers and has generally been found to have a positive effect on user experiences. This research incorporates community design mechanisms and social mechanisms into a comprehensive model to explain the variance in continued online community participation. The research model is tested by using survival analysis models on a dataset collected from an online question and answer community. This research contributes by not only extending our current understanding of participant involvement in online communities, but also by shedding light on the design and management of online communities focused on knowledge building.

Meeting Name

24th Americas Conference on Information Systems: Digital Disruption, AMCIS 2018 (2018: Aug. 16-18, New Orleans, LA)


Business and Information Technology

Keywords and Phrases

Continued participation; Gamification; Online communities; Social influence; Survival analysis

International Standard Book Number (ISBN)


Document Type

Article - Conference proceedings

Document Version


File Type





© 2018 Association for Information Systems (AIS), All rights reserved.

Publication Date

01 Aug 2018

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