This paper is used to give recommendations to the Chamber of Commerce in Rolla, Missouri to help them to better attract conferences and events. A survey given to event planners was the main method used for analyzing what Rolla needs to change to gain more of a name as a conference destination. Although this paper is specific to Rolla, Missouri, the methods used can be imitated for any rural town wishing to attract more conferences.
McNally, R., & Bachman, B. (2011). Conference Marketing Research for Rolla, Missouri Chamber of Commerce. Missouri University of Science and Technology.
Business and Information Technology
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01 Jan 2011