Environmental View and Color for a Simulated Telemarketing Task
Simulated telemarketing task in color and environmental view was carried out by undergraduate students to determine their impact on the students' mood, satisfaction, motivation, and performance. Satisfaction and motivation were evaluated from student responses to a computerized questionnaire. The low-demand task included two customers and the high- demand task involved five customers, over approximately 15 minutes. The findings indicate that environmental view and color may impact perceptions of task demand, privacy, and a desire to see or seen by others.
Stone, N. J. (2000). Environmental View and Color for a Simulated Telemarketing Task. Proceedings of the Human Factors and Ergonomics Society Annual Meeting, 44(8), pp. 64.
The definitive version is available at http://dx.doi.org/10.1177/154193120004400816
Human Factors and Ergonomics Society Annual Meeting (2000: Jul. 29-Aug 4, San Diego, CA)
Keywords and Phrases
Simulated Telemarketing Task; Task Demand; Color; Environmental Impact; Motivation; Performance; Students; Marketing
Article - Conference proceedings
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