Title

Environmental View and Color for a Simulated Telemarketing Task

Abstract

Simulated telemarketing task in color and environmental view was carried out by undergraduate students to determine their impact on the students' mood, satisfaction, motivation, and performance. Satisfaction and motivation were evaluated from student responses to a computerized questionnaire. The low-demand task included two customers and the high- demand task involved five customers, over approximately 15 minutes. The findings indicate that environmental view and color may impact perceptions of task demand, privacy, and a desire to see or seen by others.

Meeting Name

Human Factors and Ergonomics Society Annual Meeting (2000: Jul. 29-Aug 4, San Diego, CA)

Department(s)

Psychological Science

Keywords and Phrases

Simulated Telemarketing Task; Task Demand; Color; Environmental Impact; Motivation; Performance; Students; Marketing

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2000 SAGE Publications Inc., All rights reserved.

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