Title

An Affect Control Theory of Technology

Abstract

Affect control theory is a theory of interaction that takes into account cultural meanings. Affect control research has previously considered interaction with technology, but there remains a lack of theorizing about inclusion of technology within the theory. This paper lays a foundation for an affect control theory of technology by addressing key assumptions, presenting an empirical foundation using a survey of sentiments toward technology, and analyzing those sentiments. (Contains 2 tables.)

Department(s)

Psychological Science

Keywords and Phrases

Social Theories; Interpersonal Relationship; Interaction; Cultural Influences; Computer Uses in Education; Man Machine Systems; Observation; Affective Behavior

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2010 University of Iowa. Center for the Study of Group Processes, All rights reserved.

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