Title
An Affect Control Theory of Technology
Abstract
Affect control theory is a theory of interaction that takes into account cultural meanings. Affect control research has previously considered interaction with technology, but there remains a lack of theorizing about inclusion of technology within the theory. This paper lays a foundation for an affect control theory of technology by addressing key assumptions, presenting an empirical foundation using a survey of sentiments toward technology, and analyzing those sentiments. (Contains 2 tables.)
Recommended Citation
Shank, D. B. (2010). An Affect Control Theory of Technology. Current Research in Social Psychology, 15(10).
Department(s)
Psychological Science
Keywords and Phrases
Social Theories; Interpersonal Relationship; Interaction; Cultural Influences; Computer Uses in Education; Man Machine Systems; Observation; Affective Behavior
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2010 University of Iowa. Center for the Study of Group Processes, All rights reserved.
