An Affect Control Theory of Technology

Author

Daniel Burton Shank, Missouri University of Science and TechnologyFollow

Abstract

Affect control theory is a theory of interaction that takes into account cultural meanings. Affect control research has previously considered interaction with technology, but there remains a lack of theorizing about inclusion of technology within the theory. This paper lays a foundation for an affect control theory of technology by addressing key assumptions, presenting an empirical foundation using a survey of sentiments toward technology, and analyzing those sentiments. (Contains 2 tables.)

Recommended Citation

Shank, D. B. (2010). An Affect Control Theory of Technology. Current Research in Social Psychology, 15(10) University of Iowa. Center for the Study of Group Processes.

Department(s)

Psychological Science

Keywords and Phrases

Social Theories; Interpersonal Relationship; Interaction; Cultural Influences; Computer Uses in Education; Man Machine Systems; Observation; Affective Behavior

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2010 University of Iowa. Center for the Study of Group Processes, All rights reserved.

Publication Date

01 Sep 2010