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Title: Strategic product planning using neural networks
Author (s): Trichinapally, Dhananjay
Sankaran, Aravind
Allada, Venkata
Department/Lab Affiliations: Intelligent Systems Center
Keywords: neural networks
product design
product development
product planning
strategic planning
Issue Date: 2003
Publisher: American Society of Mechanical Engineers ASME
Citation: Trichinapally, Dhananjay, Aravind Sankaran, and Venkata Allada. "Strategic product planning using neural networks." Intelligent Engineering Systems Through Artificial Neural Networks (ANNIE 2003), Vol. 13, 2003: 857-863.
Abstract: Strategic product planning is a challenging entrepreneurial task. It supplies input to product design and development and creates a business plan for profitability. One of the strategic product planning considerations is whether to develop a single product line or a product family consisting of several product variants. However at present, there are not many quantitative tools to determine whether to pursue the single product line option or a product family option. This paper proposes a four-force model that describes the factors influencing the product planning decision. Using the four-force framework, a neural network model has been developed to help strategic product planning.
Type: Article - Conference proceedings
text
In Title: Intelligent Engineering Systems Through Artificial Neural Networks
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titleStrategic product planning using neural networks
contributor.authorTrichinapally, Dhananjay
contributor.authorSankaran, Aravind
contributor.authorAllada, Venkata
contributor.deptlabIntelligent Systems Center
subjectneural networks
subjectproduct design
subjectproduct development
subjectproduct planning
subjectstrategic planning
date.issued2003
publisherAmerican Society of Mechanical Engineers ASME
identifier.citationTrichinapally, Dhananjay, Aravind Sankaran, and Venkata Allada. "Strategic product planning using neural networks." Intelligent Engineering Systems Through Artificial Neural Networks (ANNIE 2003), Vol. 13, 2003: 857-863.
identifier.pub.URI
http://catalog.asme.org/books/PrintBook/Intelligent_Engineerig.cfm
description.abstractStrategic product planning is a challenging entrepreneurial task. It supplies input to product design and development and creates a business plan for profitability. One of the strategic product planning considerations is whether to develop a single product line or a product family consisting of several product variants. However at present, there are not many quantitative tools to determine whether to pursue the single product line option or a product family option. This paper proposes a four-force model that describes the factors influencing the product planning decision. Using the four-force framework, a neural network model has been developed to help strategic product planning.
typeArticle - Conference proceedings
type.DCMITypetext
relation.isPartOfIntelligent Engineering Systems Through Artificial Neural Networks
rightsThis material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder.
rightsPre-print: author cannot archive; Post-print: author cannot archive;
rights.URI
http://journaltool.asme.org/Content/AuthorResources.cfm
rights.URI
http://journaltool.asme.org/common/pdfs/1903.pdf
identifier.persist.URI
http://scholarsmine.mst.edu/post_prints/StrategicProductPlanningUsingNeuralNetworks_09007dcc8063ab2b.html
date.available2009-04-21T20:35:19Z