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| Title: | Forecasting consumer adoption of technological innovation: choosing the appropriate diffusion models for new products and services before launch | |
| Author (s): | Calantone, Roger Gentry, Lance | |
| Department/Lab Affiliations: | Business & Information Technology | |
| Subject Terms: | Consumer behavior. Consumption (Economics). Forecasting. Marketing. | |
| Issue Date: | 2007 | |
| Publisher: | Journal of Global Business Management | |
| Citation: | Gentry, Lance. Calantone, Roger. Forecasting Consumer Adoption of Technological Innovation: Choosing the Appropriate Diffusion Models for New Products and Services Before Launch, Journal of Global Business Management, Vol. 3, Number 2, 2007, pp. 136-146, 2007. | |
| Abstract: | There are many good articles on various forecasting models. There is consensus that no single diffusion model is best for every situation. Experts in the field have asked for studies to provide empirical-based guidelines for recommending when various models should be used. This research investigates multiple diffusion models and provides recommendations for which diffusion models are appropriate for radical and really new products and services before the launch of the innovation. | |
| Type: | Article - Journal text | |
| In Title: | Journal of Global Business Management | |
| Copyright Notice: | Policy unknown. This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder. FULL COPYRIGHT INFORMATION: | |
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| Full Text: |
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| title | Forecasting consumer adoption of technological innovation: choosing the appropriate diffusion models for new products and services before launch | |
| contributor.author | Calantone, Roger | |
| contributor.author | Gentry, Lance | |
| contributor.deptlab | Business & Information Technology | |
| subject.LCSH | Consumer behavior. | |
| subject.LCSH | Consumption (Economics). | |
| subject.LCSH | Forecasting. | |
| subject.LCSH | Marketing. | |
| date.issued | 2007 | |
| publisher | Journal of Global Business Management | |
| identifier.citation | Gentry, Lance. Calantone, Roger. Forecasting Consumer Adoption of Technological Innovation: Choosing the Appropriate Diffusion Models for New Products and Services Before Launch, Journal of Global Business Management, Vol. 3, Number 2, 2007, pp. 136-146, 2007. | |
| description.abstract | There are many good articles on various forecasting models. There is consensus that no single diffusion model is best for every situation. Experts in the field have asked for studies to provide empirical-based guidelines for recommending when various models should be used. This research investigates multiple diffusion models and provides recommendations for which diffusion models are appropriate for radical and really new products and services before the launch of the innovation. | |
| type | Article - Journal | |
| type.DCMIType | text | |
| type.status | Postprint | |
| relation.isPartOf | Journal of Global Business Management | |
| rights | Policy unknown. | |
| rights | This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder. | |
| rights.URI | ||
| date.accessioned | 2008-06-17T21:54:06Z | |
| date.available | 2008-06-25T20:44:10Z | |
| identifier.persist.URI | ||
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