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Title: Examination of platform and differentiating elements in product design
Author (s): Van Wei, M.
Thevenot, H.
Simpson, T.
Department/Lab Affiliations: Design Engineering Center
Interdisciplinary Engineering
Student Design Center
Keywords: Modularity
Product families
Product platforms
Issue Date: 2007
Publisher: Springer
Citation: Van Wie, M., Stone, R., Thevenot, H. and Simpson, T., 2005, “Examination of Platform and Differentiating Elements in Product Design,“ Journal of Intelligent Manufacturing"Volume 18, Number 1 / February, 2007 P 77-96.
Abstract: The problems of mass customization, portfolio design, and platform design all pose a common challenge to the designer: knowing how to partition a set of product variants to maximize commonality and simultaneously achieve sufficient differentiation for purposes of customization. This research focuses on the particular issue of how differences between platform elements and differentiating elements are evidenced in the product layout or configuration. The premise of this research is that certain architectural properties, such as modularity, vary between platform and differentiating elements. In particular, certain measures of commonality offer an appropriate set of indices for evaluating these differences in a systematic and repeatable manner. Both function and physical solution commonality provide a descriptor with which to distinguish and rank platform and differentiating elements. By evaluating components of a product in terms of function commonality, physical solution commonality, and modularity, a comparison can be made between platforms and differentiating elements with respect to these indices. The hypothesis of this work is that platforms are integrated and the non-common differentiating elements are, relative to the platforms, more modular. While anecdotal evidence exists to support this idea, the purpose of this work is to evaluate two existing product families as a means for analyzing this hypothesized relation. The result of this research is a descriptive set of knowledge that illustrates distinguishing factors between platform and differentiating elements. The data specifically demonstrates the differences in modularity between platforms and differentiating elements, thus suggesting how this design aspect can and should be addressed during design. While not the focus of this study, future research involving a more prescriptive approach to design can directly benefit from the results. The knowledge gained in this work serves as a foundation for addressing portfolio design where both customization and commonality are key issues.
Type: Article - Journal
text
In Title: Journal of Intelligent Manufacturing
Copyright Notice: This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder.
FULL COPYRIGHT INFORMATION:
http://www.springer.com/?SGWID=4-102-45-69724-0
Publisher URL:
http://dx.doi.org/10.1007/s10845-007-0005-0
Link to this page:
http://scholarsmine.mst.edu/post_prints/ExaminationofPlatformandDifferentiatingElements_09007dcc804e213c.html



titleExamination of platform and differentiating elements in product design
contributorStone, Robert B.
contributor.authorVan Wei, M.
contributor.authorThevenot, H.
contributor.authorSimpson, T.
contributor.deptlabDesign Engineering Center
contributor.deptlabInterdisciplinary Engineering
contributor.deptlabStudent Design Center
subjectModularity
subjectProduct families
subjectProduct platforms
date.issued2007
publisherSpringer
identifier.citationVan Wie, M., Stone, R., Thevenot, H. and Simpson, T., 2005, “Examination of Platform and Differentiating Elements in Product Design,“ Journal of Intelligent Manufacturing"Volume 18, Number 1 / February, 2007 P 77-96.
identifier.pub.URI
http://dx.doi.org/10.1007/s10845-007-0005-0
description.abstractThe problems of mass customization, portfolio design, and platform design all pose a common challenge to the designer: knowing how to partition a set of product variants to maximize commonality and simultaneously achieve sufficient differentiation for purposes of customization. This research focuses on the particular issue of how differences between platform elements and differentiating elements are evidenced in the product layout or configuration. The premise of this research is that certain architectural properties, such as modularity, vary between platform and differentiating elements. In particular, certain measures of commonality offer an appropriate set of indices for evaluating these differences in a systematic and repeatable manner. Both function and physical solution commonality provide a descriptor with which to distinguish and rank platform and differentiating elements. By evaluating components of a product in terms of function commonality, physical solution commonality, and modularity, a comparison can be made between platforms and differentiating elements with respect to these indices. The hypothesis of this work is that platforms are integrated and the non-common differentiating elements are, relative to the platforms, more modular. While anecdotal evidence exists to support this idea, the purpose of this work is to evaluate two existing product families as a means for analyzing this hypothesized relation. The result of this research is a descriptive set of knowledge that illustrates distinguishing factors between platform and differentiating elements. The data specifically demonstrates the differences in modularity between platforms and differentiating elements, thus suggesting how this design aspect can and should be addressed during design. While not the focus of this study, future research involving a more prescriptive approach to design can directly benefit from the results. The knowledge gained in this work serves as a foundation for addressing portfolio design where both customization and commonality are key issues.
typeArticle - Journal
type.DCMITypetext
type.statusFinal version
rightsThis material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder.
rights.URI
http://www.springer.com/?SGWID=4-102-45-69724-0
relation.isPartOfJournal of Intelligent Manufacturing
date.accessioned2007-04-11T17:00:48Z
date.available2008-04-16T21:56:35Z
identifier.persist.URI
http://scholarsmine.mst.edu/post_prints/ExaminationofPlatformandDifferentiatingElements_09007dcc804e213c.html