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| Title: | An experimental study on U-commerce adoption: impact of personalization and privacy concerns |
| Author (s): | Sheng, Hong Nah, Fioan Fui-Hoon Siau, Keng |
| Department/Lab Affiliations: | Business & Information Technology Center for Technology-Enhanced Learning (CTEL) Information Science & Technology Laboratory for Information Technology Evaluation - LITE |
| Keywords: | U-commerce adoption intention personalization-privacy paradox situation dependency |
| Issue Date: | 2006 |
| Publisher: | Americas Conference on Information Systems (AMCIS) / Association for Information Systems (AIS) |
| Citation: | Sheng, H., Nah, F., and Siau, K. “An Experimental Study on U-commerce Adoption: The Impact of Personalization and Privacy Concerns” Proceedings of the Fifth Annual Workshop on HCI Research in MIS, Milwaukee, WI, December 9, 2006, pp. 80-84. |
| Abstract: | U-commerce represents “anytime, anywhere” commerce. U-commerce can provide a high level of personalization, which can bring significant benefits to customers. However, customers’ privacy is a major concern and obstacle to the adoption of u-commerce. As customers’ intention to adopt u-commerce is based on the aggregate effect of perceived benefits and risk exposure (e.g., privacy concerns), this research examines how personalization and context can impact on customers’ perceived benefits and privacy concerns, and how this aggregated effect in turn affects u-commerce adoption intention. |
| Type: | Article - Conference proceedings text |
| In Title: | Proceedings of the Fifth Annual Workshop on HCI Research in MIS |
| Copyright Notice: | This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder. No full text allowed FULL COPYRIGHT INFORMATION: |
| Publisher URL: | |
| Link to this page: |
| title | An experimental study on U-commerce adoption: impact of personalization and privacy concerns |
| contributor.author | Sheng, Hong |
| contributor.author | Nah, Fioan Fui-Hoon |
| contributor.author | Siau, Keng |
| contributor.deptlab | Business & Information Technology |
| contributor.deptlab | Center for Technology-Enhanced Learning (CTEL) |
| contributor.deptlab | Information Science & Technology |
| contributor.deptlab | Laboratory for Information Technology Evaluation - LITE |
| subject | U-commerce |
| subject | adoption intention |
| subject | personalization-privacy paradox |
| subject | situation dependency |
| date.issued | 2006 |
| publisher | Americas Conference on Information Systems (AMCIS) / Association for Information Systems (AIS) |
| identifier.citation | Sheng, H., Nah, F., and Siau, K. “An Experimental Study on U-commerce Adoption: The Impact of Personalization and Privacy Concerns” Proceedings of the Fifth Annual Workshop on HCI Research in MIS, Milwaukee, WI, December 9, 2006, pp. 80-84. |
| identifier.pub.URI | |
| description.abstract | U-commerce represents “anytime, anywhere” commerce. U-commerce can provide a high level of personalization, which can bring significant benefits to customers. However, customers’ privacy is a major concern and obstacle to the adoption of u-commerce. As customers’ intention to adopt u-commerce is based on the aggregate effect of perceived benefits and risk exposure (e.g., privacy concerns), this research examines how personalization and context can impact on customers’ perceived benefits and privacy concerns, and how this aggregated effect in turn affects u-commerce adoption intention. |
| type | Article - Conference proceedings |
| type.DCMIType | text |
| rights | This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder. |
| rights | No full text allowed |
| rights.URI | |
| relation.isPartOf | Proceedings of the Fifth Annual Workshop on HCI Research in MIS |
| date.available | 2008-08-29T13:32:23Z |
| identifier.persist.URI |