Investigating the Information Diffusion Potential of Social Media Networks
Abstract
Information diffusion potential of a social media user affects how quickly information about a mineral project can diffuse through that user. If management can use social media and network analysis in community engagement programs to understand how fast and how far information will diffuse to communities and followers of particular social media users, it can selectively focus on the most influential users. This article proposes a method to examine the information diffusion potential of social media accounts. The work uses Gephi, an open source software, to extract and analyze data from different Twitter handles to predict their information diffusion potential. The work uses case studies of real Twitter users (e.g. mining news organizations and bloggers) associated with mining to illustrate the approach. The case study results show that there are significant disparities in information diffusion potential that will demand selective attention. This research will help mines develop effective social media engagement strategies.
Recommended Citation
A. U. Rehman and K. Awuah-Offei, "Investigating the Information Diffusion Potential of Social Media Networks," Mining Engineering, vol. 70, no. 4, pp. 28 - 32, Society for Mining, Metallurgy and Exploration, Apr 2018.
Department(s)
Mining Engineering
International Standard Serial Number (ISSN)
0026-5187
Document Type
Article - Journal
Document Version
Citation
File Type
text
Language(s)
English
Rights
© 2018 Society for Mining, Metallurgy and Exploration, All rights reserved.
Publication Date
01 Apr 2018
