Keywords and Phrases
Cybersecurity; Framing; Perceived Severity; Perceived Susceptibility; Priming; Users' Behavior
"This research examines the impact of framing and priming on users' behavior (i.e., action) in a cybersecurity setting. It also examines perceptual outcomes (i.e., confidence, perceived severity, perceived susceptibility, trust, and fear) associated with the users' cybersecurity action. The research draws on prospect theory in the behavioral economics literature and instance-based learning theory in the education literature to generate the hypotheses for the research. A between-subject experimental design (N=129) was used. The results suggest that priming users to cybersecurity risks reduces their risk-taking behavior associated with cybersecurity whereas negative framing of messages associated with cybersecurity has no significant effect on users' behavior. The results also suggest that users who had taken a risk adverse cybersecurity action exhibited greater confidence associated with their action, perceived greater severity associated with cybersecurity risks, perceived lower susceptibility of their computer to cybersecurity risks, and perceived lower trust in the download link they had encountered in the experiment. This research suggests that priming is an effective way to reduce cybersecurity risks faced by users"--Abstract, page iii.
Nah, Fiona Fui-Hoon, 1966-
Siau, Keng, 1964-
Hall, Richard H.
Business and Information Technology
M.S. in Information Science and Technology
Missouri University of Science and Technology
ix, 56 pages
© 2017 Kavya Sharma
Thesis - Open Access
Electronic OCLC #
Sharma, Kavya, "Impact of framing and priming on users' behavior in cybersecurity" (2017). Masters Theses. 7660.