Plastic Packaging: A Current Perspective on Sustainability
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Packaging producers, machine manufacturers, and/or resin manufacturers are studied to conduct case study research to assess the issues they are facing with regard to “sustainability”. This industry viewpoint is conducted to generate information regarding environmental pressures facing these companies and the resulting strategies employed to be competitive and sustainable. To collect the necessary information about these selected companies and the overall industry point of view they represent, direct interview techniques are used.