A Comparison of Print Advertisements from Egypt, Lebanon, Kuwait, Saudi Arabia, United Arab Emirates and the United States

Gilberto De Los Santos
Caroline Fisher, Missouri University of Science and Technology
Salma Ghanem
Morris Kalliny, Missouri University of Science and Technology
Anshu Saran

This document has been relocated to http://scholarsmine.mst.edu/bio_inftec_facwork/119

There were 117 downloads as of 22 Jun 2016.

Abstract

This study examines cultural differences between the United States and the Arab world regarding low/high context, collectivism/individualism, time orientation and man's relationship with nature in print advertising. Study reveals that the main differences between the United States and the Arab world include cultural values that are embedded in religious values and beliefs.