Strategic Product Planning Using Neural Networks
Strategic product planning is a challenging entrepreneurial task. It supplies input to product design and development and creates a business plan for profitability. One of the strategic product planning considerations is whether to develop a single product line or a product family consisting of several product variants. However at present, there are not many quantitative tools to determine whether to pursue the single product line option or a product family option. This paper proposes a four-force model that describes the factors influencing the product planning decision. Using the four-force framework, a neural network model has been developed to help strategic product planning.
D. Trichinapally et al., "Strategic Product Planning Using Neural Networks," Intelligent Engineering Systems Through Artificial Neural Networks, American Society of Mechanical Engineers (ASME), Jan 2003.
Engineering Management and Systems Engineering
Keywords and Phrases
Neural Networks; Product Design; Product Development; Product Planning; Strategic Planning
Article - Conference proceedings
© 2003 American Society of Mechanical Engineers (ASME), All rights reserved.