Title

Strategic Product Planning Using Neural Networks

Abstract

Strategic product planning is a challenging entrepreneurial task. It supplies input to product design and development and creates a business plan for profitability. One of the strategic product planning considerations is whether to develop a single product line or a product family consisting of several product variants. However at present, there are not many quantitative tools to determine whether to pursue the single product line option or a product family option. This paper proposes a four-force model that describes the factors influencing the product planning decision. Using the four-force framework, a neural network model has been developed to help strategic product planning.

Department(s)

Engineering Management and Systems Engineering

Keywords and Phrases

Neural Networks; Product Design; Product Development; Product Planning; Strategic Planning

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2003 American Society of Mechanical Engineers (ASME), All rights reserved.

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