Credibility and Ethics in Public Visuals

Author

Kathryn M. Northcut, Missouri University of Science and TechnologyFollow
Lora Arduser
T. Kenny Fountain
Maria Gigante
Candice Welhausen

Abstract

Because billboards are predominantly visual and designed to convey succinct messages for passers-by, they allow viewers to create a quick first impression. Even the most elaborate and thoughtful design choices can be immediately digested and evaluated, making the credibility (ethos) of the messenger and the message vulnerable to quick dismissal. This article analyzes an anti-drug design (see Figure 1) found on a billboard, from a multi-faceted rhetorical perspective.

Recommended Citation

Northcut, Kathryn, Lora Arduser, T. Fountain, Maria Gigante, and Candice Welhausen. "Credibility and Ethics in Public Visuals." Intercom, Society for Technical Communication, 2015.

Department(s)

English and Technical Communication

International Standard Serial Number (ISSN)

0164-6206

Electronic OCLC #

637493284

Print OCLC #

4483731

Document Type

Article - Journal

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2015 Society for Technical Communication, All rights reserved.

Publication Date

01 Jan 2015