Assessment of Visual Artifacts in the Information Economy

Abstract

Assessment of technical visual representations poses challenges for professionals in both academic and non-academic settings. Recent research demonstrates the challenge faced by technical communicators who assume responsibility for visual communication with little or no formal training in design or related fields {[}1]. Because many people now responsible for oversight, editing, and production of visual communication are primarily verbal communicators, we tend to either ignore matters of design or superimpose linguistic evaluation strategies onto images. The alternative model suggested here pulls from the rich scholarship based on Gestalt, narrative, and semiotic theories to shape an assessment heuristic that encourages visual assessment based on some foundational tenets of visual literacy.

Meeting Name

2008 IEEE International on Professional Communication Conference, IPCC (2008: Jul. 13-16, Montreal, Quebec, Canada)

Department(s)

English and Technical Communication

Keywords and Phrases

Information design; Media selection; Multimodality; Training; Evaluation strategies; Formal training; Information design; Information economy; Media selection; Multimodality; Technical communicators; Training; Visual artifacts; Visual assessments; Visual representations; Design; Image communication systems; Programming theory; Visual communication

International Standard Book Number (ISBN)

978-142442085-8

Electronic OCLC #

613495006

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2008 Institute of Electrical and Electronics Engineers (IEEE), All rights reserved.

Publication Date

01 Jan 2008

Link to Full Text

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