Dark Side or Insight? Yik Yak and Culture on Campus
This paper provides results from a pilot study of Yik Yak at one STEM-oriented research university in the Midwest. This paper reports on two aspects of the anonymous messaging app, Yik Yak: location-dependence and purposes for writing. Suggestions for improved research protocols are included.
Northcut, Kathryn. "Dark Side or Insight? Yik Yak and Culture on Campus." Proceedings of the 2015 IEEE International Professional Communication Conference (2015, Limerick, Ireland) (2015).
The definitive version is available at https://doi.org/10.1109/IPCC.2015.7235779
2015 IEEE International Professional Communication Conference, IPCC (2015: Jul. 12-15, Limerick, Ireland)
English and Technical Communication
Keywords and Phrases
Social media; Disruptive technologies; Qualitative research; Yik Yak; STEM-oriented research university; Anonymous messaging app; Location-dependence; Writing purposes; Culture
International Standard Book Number (ISBN)
International Standard Serial Number (ISSN)
Article - Conference proceedings
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