Title

Dark Side or Insight? Yik Yak and Culture on Campus

Abstract

This paper provides results from a pilot study of Yik Yak at one STEM-oriented research university in the Midwest. This paper reports on two aspects of the anonymous messaging app, Yik Yak: location-dependence and purposes for writing. Suggestions for improved research protocols are included.

Meeting Name

2015 IEEE International Professional Communication Conference, IPCC (2015: Jul. 12-15, Limerick, Ireland)

Department(s)

English and Technical Communication

Keywords and Phrases

Social media; Disruptive technologies; Qualitative research; Yik Yak; STEM-oriented research university; Anonymous messaging app; Location-dependence; Writing purposes; Culture

International Standard Book Number (ISBN)

978-1-4799-3375-4

International Standard Serial Number (ISSN)

2158-091X; 2158-1002

Document Type

Article - Conference proceedings

Document Version

Citation

File Type

text

Language(s)

English

Rights

© 2015 Institute of Electrical and Electronics Engineers (IEEE), All rights reserved.

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