Program Visibility: A Survey of Awareness About Technical Communication Programs on Campus
This article reports on a study of Technical Communication program visibility at a small, STEM-intensive public university in the Midwest. Although Technical Communication Bachelor of Science (BS) and Master of Science (MS) degrees have been offered by this program since January 2005, the program has faced an uphill battle in recruiting majors (see Table 1), achieving externally-imposed graduation quotas, and filling courses to capacity. In 2012, we obtained Institutional Review Board (IRB) approval and surveyed residential undergraduates to determine the degree to which the Technical Communication programs were known. The results of the survey suggest that at least among undergraduates, the program does not have good visibility, and students admit to not knowing about most aspects of the program's components and quality.
Leslie, Trent, and Kathryn Northcut. "Program Visibility: A Survey of Awareness About Technical Communication Programs on Campus." Programmatic Perspectives (2013): 197-213.
English and Technical Communication
Keywords and Phrases
Program administration; recruitment; retention; visibility; marketing; undergraduate research
International Standard Serial Number (ISSN)
Electronic OCLC #
Article - Journal
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